Work

Numbers our clients can take to the bank.

Six documented results across D2C, SaaS, local and lead-gen. Every card shows the baseline, the window and what we changed.

6 cases shown

D2C fashionMetaTikTok

4.6xBlended ROAS (was 2.1x)

-46%nCAC ($71 to $38)

D2C fashion brand: 2.1x to 4.6x ROAS in 120 days

Rebuilt the Meta account around three angles, added a TikTok Spark pipeline and fixed CAPI deduplication.

Read the case study

B2B SaaSGoogleMeta

-38%Cost per SQL ($412 to $255)

+88%SQLs per month (41 to 77)

B2B SaaS: cost per SQL down 38% in 90 days

Cut broad-match waste, moved optimisation from form fills to SQLs, and split brand from non-brand.

Read the case study

Local servicesGoogleMeta

5.2xBooked-job ROAS (was 2.4x)

$39Cost per booked job (was $64)

Local home services: 5.2x booked-job ROAS

Call tracking tied to booked jobs, geo-tiered budgets and a two-hour speed-to-lead rule.

Read the case study

D2C supplementsTikTok

31%3-second hook rate (was 18%)

-27%CPA in 60 days

D2C supplements: hook rate from 18% to 31%

Creator pipeline and a hook-first testing loop. Read the TikTok playbook behind it.

Read the playbook

B2B lead-genMetaGoogle

-44%Cost per qualified lead

2.3xQualified lead volume

B2B services: cost per qualified lead down 44%

Lead-form quality filters and offline conversion uploads. Read the Meta playbook behind it.

Read the playbook

D2C home goodsGoogle

3.9xMER (was 3.1x)

-22%nCAC in 90 days

D2C home goods: MER 3.1x to 3.9x

Feed hygiene, a brand and non-brand PMax split and margin-based bidding. Read the Google playbook.

Read the playbook

Results are illustrative samples. They depend on offer, margins, creative quality, market and budget, and are not a guarantee of future performance.

01— How we report

MER, nCAC and margin. With honest context.

MERTotal revenue divided by total ad spend. The number that survives attribution fights.

nCACAd spend divided by new customers. Retention revenue is excluded.

MarginWe set targets from contribution margin after COGS, shipping and returns.

ContextEach result lists spend, window and what changed. Platform ROAS is shown only next to backend revenue.

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