Straight answers before the call.

Directional movement shows in 3 to 4 weeks: tracking fixed, waste cut, first creative winners identified. Stable gains in blended ROAS and nCAC usually take 60 to 90 days. We set week-4 and week-12 targets in writing.

No. A guarantee before seeing your margins, offer and data is a guess. We guarantee the process: auditable tracking, finished tests, written decisions and a weekly report.

Days 1 to 5 audit. Days 6 to 12 rebuild. Days 13 to 21 launch. From day 22 we scale. You get a written audit, a ranked fix list and a weekly Loom from the first week.

We recommend $2,000 to $5,000 per month as a floor, depending on channel. Meta and Google work best from $3,000. TikTok from $2,000.

No. You pay ad spend directly to Meta, Google and TikTok. Our retainer is a flat monthly fee, never a percentage of spend.

When nCAC sits under the ceiling for two weeks and creative winners are rotating in. We write scale rules up front, such as raise 20% every 5 days while nCAC holds.

Yes. We brief UGC creators, write hooks, edit variants and format for each placement. If you have a creative team, we brief them and review output.

4 new concepts per month on Launch, 12 variants on Growth and 24 or more on Scale. Extra packs are available as an add-on.

No. A single shoot or a few creator videos can produce a dozen variants through new hooks, cuts and captions.

There is a 90-day sprint to rebuild and stabilise. After that it is monthly rolling with 30 days notice and no exit fee.

You do. Accounts, pixels, GA4, dashboards and creative files stay in your business. We work with admin access.

We hand over documents, kill and scale rules, test logs, creative files and dashboards. Nothing is held back.

A live dashboard with MER, nCAC, spend and margin overlay, plus a 6 to 10 minute Loom each week. A bi-weekly strategy call is included on Growth and Scale.

Common causes: double-counted events, attribution window differences, view-through credit and missing UTMs. We reconcile platform, GA4 and backend and report the gap.

MER is marketing efficiency ratio: total revenue divided by total ad spend. It ignores attribution disputes and shows whether paid media is paying back at the business level. We use it with nCAC.