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Paid Social CreativePaid social creative that finds winners on a schedule.
Creative is the largest lever in paid social and the least managed. We run it as a loop: concept, variant, winner, post-mortem. One cycle per week.
What is broken in most accounts we audit.
- One hero ad carries the account until fatigue hits. There is nothing ready behind it.
- Briefs say make it pop. Creators guess, and results are random.
- Five things change at once per test, so nobody knows why an ad worked.
- Angles are not documented. The team re-learns the same lessons every quarter.
- Creators, editors and media buyers work in separate threads with no shared scoreboard.
How we rebuild it.
Every sprint starts with one angle from a documented map: problem, outcome, proof, identity or objection. From that angle we write three hooks and two body structures, then cut six to twelve variants. Only one variable changes between variants, so the read is clean.
On day seven we decide: keep, iterate or kill. Winners go to the scaling campaign. Losers get a written post-mortem and feed the next brief. The result is a library of tested angles that you own. This works on Meta and TikTok alike.
Best fit: accounts where the media buying is sound but results fall after two or three weeks. If tracking is broken, we fix that first, because creative decisions need trustworthy data.
Deliverables, not promises.
Everything below is part of the retainer. See pricing for tiers and client results for outcomes.
- Angle map and hook library built from reviews, support tickets and win data
- Weekly creative brief with a single test variable
- UGC creator sourcing, briefs and usage rights
- Static, carousel and short-form video variants
- Editing, captions and platform-native formatting
- Day-7 scorecard with keep, iterate and kill calls
- Post-mortem on every loser
- Creative library handed over to you each month
The first 22 days.
The same four-step sequence on every account, with fixed outputs at each stage.
Audit
Review mining and angle map. Creative library audit.
Rebuild
First two sprints briefed and produced in parallel.
Launch
Variants live in test campaigns. Day-3 and day-7 reads.
Scale
Weekly loop. Winners promoted, new angles introduced.
Paid Social Creative questions we hear most.
How many creatives do you ship per month?
Twelve on the Growth plan and 24 or more on Scale. A variant is a distinct cut, hook or format, not a colour change.
UGC or studio content?
UGC for most D2C accounts. It earns attention in feed and costs less per variant. We use studio content for product detail, offers and retargeting.
Who owns the creative files?
You do. Raw footage, project files, creator contracts and usage rights are stored in your drive.
What if we already have a creative team?
We run the testing framework and briefs, and your team produces. We review each batch against the hook and angle library before it goes live.
Often paired with Paid Social Creative.
Find the leak before you spend another dollar.
Free audit of your Meta, Google or TikTok account. Written findings in two business days. No pitch deck.