TikTok Ads

TikTok ads built on hook rate, not hope.

Spark Ads, a creator pipeline and a testing loop that judges creative on the first three seconds. Fast decisions, small budgets per test, winners scaled with discipline.

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30%+Hook rate target (3-second views over impressions)

6Creator briefs per sprint

7 daysTo a keep-or-kill decision per creative

01— What is broken

What is broken in most accounts we audit.

Polished Instagram ads reposted to TikTok. Viewers scroll past in under two seconds.
No hook-rate benchmark. Creative is judged on CPA after $500 of spend instead of on the first three seconds after $50.
No Spark Ads, so ads carry no social proof and none of the creator's organic comments.
Creator deals without usage rights or whitelisting. A winning video cannot be scaled.
Slow mobile landing pages. A 4-second load on mobile data kills the paid click.

02— Our approach

How we rebuild it.

We use a four-step read. Hook rate is 3-second views divided by impressions. Hold rate is the share who reach 50% of the video. Then CTR, then conversion rate. A creative has to clear each gate before it earns more budget. Read why hook rate matters first.

The creator pipeline runs in parallel: sourcing, briefs, usage rights and Spark authorisation codes, so any organic winner can be boosted within hours. For shops, we set up catalog feeds and product pages that load fast on mobile and match the ad's first frame.

Best fit: D2C products that demo in five seconds, priced under about $100, with a team that can respond to comments and get raw footage quickly. Higher-priced items need a stronger proof and retargeting plan.

03— What is included

Deliverables, not promises.

Everything below is part of the retainer. See pricing for tiers and client results for outcomes.

Spark Ads and creator whitelisting setup
Hook-rate testing framework with benchmarks
Creator sourcing, briefs and usage-rights contracts
Shop-ready landing pages and catalog feed
Pixel and Events API setup with deduplication
Weekly creative read with keep, iterate and kill calls
Budget ladder from test to scale
Weekly Loom report and live dashboard

04— Timeline

The first 22 days.

The same four-step sequence on every account, with fixed outputs at each stage.

Days 1-5

Audit

Pixel, Events API and creative library audit.

Days 6-12

Rebuild

Hook framework, creator brief templates and first batch commissioned.

Days 13-21

Launch

Test campaigns live. First hook-rate read at day 3 and 7.

Day 22+

Scale

Scale winners on a budget ladder. New hooks every week.

05— FAQ

TikTok Ads questions we hear most.

What budget does TikTok need?

Plan for $2,000 or more per month. Tests need enough impressions to read hook rate, roughly 5,000 to 10,000 per variant, which is cheap. Scaling winners needs more.

Spark Ads or standard in-feed ads?

Spark Ads, when you can get them. They keep organic engagement and social proof and tend to lift CTR. We secure authorisation codes in every creator contract.

Does TikTok work for B2B?

Sometimes. It can work for low-ticket software, local services and recruiting. It is rarely the right first channel for high-ticket enterprise sales. We say so in the audit.

How fast does creative fatigue?

Often in 7 to 14 days at scale. That is why we run a weekly sprint and keep a pipeline of new hooks ready before the current winners decay.

06— Related services

Free ad audit

Find the leak before you spend another dollar.

Free audit of your Meta, Google or TikTok account. Written findings in two business days. No pitch deck.