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PricingSimple retainers. No %-of-spend traps.
You pay a flat monthly fee. It does not rise when you scale and it does not fall when you cut. That keeps our advice about your margin, not about our invoice.
Launch
One channel. Ad spend of $2k to $5k per month. Founders who need a competent rebuild.
- 1 platform managed (Meta, Google or TikTok)
- Full account rebuild in the first 21 days
- Tracking audit and CAPI or GA4 fixes
- 4 new creative concepts per month
- Weekly Loom update
- Written kill and scale rules
- Shared Slack channel
Growth
Two channels. Ad spend of $5k to $30k per month. Brands ready to scale on MER and nCAC.
- 2 platforms managed
- Everything in Launch
- 12 creative variants per month (creative sprint)
- Landing page audit plus 1 A/B test per month
- Live MER and nCAC dashboard
- Bi-weekly strategy call
- Offline and CRM conversion uploads
Scale
Three channels or $30k+ per month in ad spend. Multi-market or multi-product accounts.
- Meta, Google and TikTok
- Everything in Growth
- Dedicated senior buyer and creative strategist
- 24+ creative variants per month
- Ongoing CRO programme
- Weekly strategy call
- Quarterly planning and forecast
Ad spend is paid by you directly to the platforms. Retainers are billed monthly. 90-day sprint, then monthly rolling with 30-day cancel.
The same ownership terms on every tier.
Extend any plan.
One-off or monthly extras when a specific bottleneck needs more hands.
Extra creatives pack
6 additional variants: hooks, edits and captions, briefed from your angle map.
Landing page build
One advertorial or landing page, built and QA'd on your platform with message-match.
Tracking overhaul
Full CAPI, GA4, UTM and server-side audit and rebuild with dashboard setup.
Honest floors by channel.
A retainer works when the ad budget is large enough to learn from. If you are below these, say so in the audit form and we will point you to the right starting point.
| Channel | Recommended floor | Why |
|---|---|---|
| Meta Ads | $3,000+ | Needs about 50 optimisation events per ad set per week. |
| Google Ads | $3,000+ | Smart Bidding needs 30+ conversions per campaign per month. |
| TikTok Ads | $2,000+ | Enough impressions to read hook rate across 4 to 6 variants. |
Questions about fees and terms.
Why a flat retainer instead of a percentage of spend?
A percentage fee pays the agency more when you spend more, whether or not returns improve. A flat fee keeps the advice neutral. We will tell you to hold budget flat or cut it if the numbers say so. Read why % of spend pricing hurts you.
What ad spend do I need?
We recommend $2,000 to $5,000 per month as a floor, depending on channel. Meta and Google work best from $3,000. TikTok can start at $2,000. Below that, retainer cost is a large share of your budget and platforms get too little data. We will say so in your audit.
Are there contracts?
There is a 90-day sprint to rebuild and stabilise the account. After that it is monthly rolling with 30 days notice. No exit fee.
Who owns the ad accounts and data?
You do. Accounts, pixels, GA4 properties, dashboards and creative files stay in your business from day one.
Does the retainer include ad spend?
No. Ad spend is paid by you directly to Meta, Google and TikTok from your own account and card.
What if I need only tracking or only creative?
Use the add-ons, or ask for a scoped project. Tracking overhaul and landing builds are available without a full retainer.
See which tier fits before you commit.
The free audit includes a tier recommendation based on your spend, channels and margin. No pressure to sign.