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ResourcesPaid media, without the fluff.
Checklists, rules of thumb and plain-English explainers from the team that runs the accounts. New posts monthly.
Latest from the Adslark Growth Team.
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PMax brand vs non-brand split: how to stop paying for your own customers
Performance Max loves brand search because it converts. Here is how to separate it and see the real nCAC.
8 min readTikTokHook rate: the only TikTok metric that matters early
Define it, benchmark it and build a testing loop around it. Why CTR and ROAS are too slow for creative decisions.
8 min readTrackingCAPI deduplication in plain English
Browser pixel plus Conversions API can double count every purchase. How event_id fixes it and how to check.
8 min readStrategyWhy % of spend pricing hurts you
The incentive problem with percentage fees, what flat retainers change and when a % model is still fine.
7 min readOne angle, twelve variants: how to brief a creative sprint
A brief template that turns a single customer angle into hooks, formats and edits.
7 min read · Coming soonThe landing page message-match checklist
Ten checks between ad promise and page headline that lift paid conversion rate.
6 min read · Coming soonAdvantage+ Shopping vs manual: a scaling decision tree
When to move budget into Advantage+ Shopping, when to keep manual control and how to read the split.
7 min read · Coming soonMER vs ROAS: which number should run the business
When platform ROAS misleads and how to set a MER target from your margin structure.
8 min read · Coming soonOne practical email a month.
One checklist or teardown. No recycled news, no sales sequence.
Find the leak before you spend another dollar.
Free audit of your Meta, Google or TikTok account. Written findings in two business days. No pitch deck.