Meta Ads
Scale prospecting without wrecking contribution margin.
- Advantage+ and manual structure, split by purpose
- CAPI with event_id deduplication
- Weekly UGC creative sprint
Adslark runs Meta, Google and TikTok ads for brands that answer to ROAS, MER and pipeline, not impressions. Senior buyers, a weekly creative sprint and tracking you can audit.
Sample account view. Illustrative figures.
Every account gets a senior buyer, a creative strategist and a tracking lead. Pick one service or run the full funnel.
Scale prospecting without wrecking contribution margin.
Capture existing demand first, then widen.
Find hooks that hold past the first three seconds.
A steady supply of winners, not one hero ad.
Make the click you paid for convert.
One set of numbers everyone trusts.
Ad spend managed across Meta, Google and TikTok.
Average blended ROAS across active D2C retainers.
Median change in nCAC within the first 90 days.
From signed audit to first tracking or structure fix live.
Averages across active retainers. Results depend on offer, margins and budget. See how we report.
Most accounts we audit are not failing on ad quality. They are failing on incentives, measurement and speed.
A fixed sequence with fixed outputs. You always know what happens next and what you will have by when.
Account, tracking and P&L review. You get a written teardown and a ranked fix list.
Fix tracking, restructure campaigns, brief the first creative sprint.
New structure live. Kill and scale rules in writing. Daily checks.
Weekly sprints, budget moves against nCAC, bi-weekly strategy calls.
Rebuilt the Meta account around three angles, added a TikTok Spark pipeline and fixed CAPI deduplication.
Read the case studyCut broad-match waste, moved optimisation from form fills to SQLs, and split brand from non-brand.
Read the case studyCall tracking tied to booked jobs, geo-tiered budgets and a two-hour speed-to-lead rule.
Read the case studySample results. Outcomes depend on offer, margins, creative and budget.
Flat monthly fee. Recommended ad spend floor of $2k to $5k per month.
One channel. Ad spend of $2k to $5k per month. Founders who need a competent rebuild.
Two channels. Ad spend of $5k to $30k per month. Brands ready to scale on MER and nCAC.
Three channels or $30k+ per month in ad spend. Multi-market or multi-product accounts.
“Our nCAC had crept up 40% in a quarter. Adslark found it in the audit: CAPI was double counting and the best ad set was being starved. First month blended ROAS went from 2.4 to 3.3.”
“They moved us off form-fill optimisation and onto SQLs. Cost per SQL dropped 38% in a quarter, and the weekly Loom meant I never chased for an update.”
“Booked jobs, not leads. That was the shift. We now know our cost per booked job to the dollar, and the number is lower than it has ever been.”
Most accounts show clear directional movement in 3 to 4 weeks: tracking fixed, waste cut, first creative winners identified. Stable gains in blended ROAS and nCAC usually take 60 to 90 days. We set week-4 and week-12 targets in writing during onboarding.
We recommend $2,000 to $5,000 per month in ad spend as a floor. Below that, algorithms get too little data to learn and our retainer takes a large share of your budget. We will say so in the audit if you are not ready.
No. There is a 90-day sprint to rebuild and stabilise the account, then monthly rolling. You can cancel with 30 days notice at any time.
You do. Ad accounts, pixels, GA4 properties, dashboards and creative files stay in your business. We work as partners with admin access, and we hand over everything if you leave.
Send us read access to one ad account. In two business days you get written findings and a 20-minute Loom walkthrough.
Two business days. Written findings plus a 20-minute Loom walkthrough.
Your email app should have opened with the audit request addressed to hello@adslark.com. Press send and we reply within one business day to confirm your slot.
Nothing opened? Open the email again or write to hello@adslark.com directly.